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Dr. Plutchik’s Wheel of Emotions Soap

Janelys Camelo

I designed these soaps following a prompt to develop packaging for the hypothetical company Ladies First Soap Shoppe, who wants to develop a line of artisanal soaps based on Dr. Plutchik’s Wheel of Emotions. I challenged myself to depict two opposite emotions, Delight and Petrification, to show how far a brand identity can be pushed while still being cohesive. Additionally, I wanted to show that even awful emotions, like fear, can be marketed in a positive way.